Ben is available for hire
Hire BenBen M Broughton
Verified Expert in Design
Designer
Location
Curitiba - State of Paraná, Brazil
Toptal Member Since
March 13, 2020
Ben is a senior UX/product designer from the UK with 8+ years of experience designing digital products and services for clients, including Heineken, Barclays, Fidelity, AIB Bank, and Nokia. He takes a user-centered, iterative approach to design, leveraging research, rapid prototyping, and usability testing. Ben thrives on collaborating cross-functionally in agile environments to continuously improve user experiences and drive business results.
Portfolio
Work Experience
UX Consultant
2016 - PRESENT
Usertroop Ltd
- Worked with various clients, including Heineken, Barclays, AIB bank, Very.co.uk, Littlewoods.com, Yodel, Desap, and the Indian education department.
- Ran design sprints and workshops and represented design/UX in stakeholder or team meetings.
- Contributed to competitor analysis, experience mapping, creating personas, and defining user flow.
- Performed wireframing, rapid prototyping, A/B testing, conducting online surveys, guerrilla testing, and visual design.
- Worked with POs and developers to finalize the front end and refine the product based on further quantitative experimentation.
Technologies: Microsoft Office, Confluence, Slack, Airtable, UserZoom, InVision App, Figma, Sketch, Adobe Experience Design (XD), Design Systems, B2B, Product Design, Web App UI, Responsive Web Apps, ChatGPT, Responsive Web Design (RWD), Lean UX, Agile UX, Prototyping, Rapid Prototyping, Branding, UI Design, UX Design, eCommerce UX, App UX
Senior Product Designer
2022 - 2024
Heineken
- Led design efforts for the company's eCommerce platforms, including the business-to-business sites Heineken Direct and Star Pubs & Bars.
- Conceptualized and prototyped new features and optimizations to enhance the user experience and interface. I validated ideas by leading remote moderated usability testing to ensure changes met customer needs.
- Collaborated with global HQ design teams to implement the new Eazle design system across UK sites, significantly modernizing the mobile UI and improving accessibility.
Technologies: Figma, Adobe Experience Design (XD), Microsoft 365, Confluence, Jira, Agile UX, Lean UX, FigJam, Prototyping, Rapid Prototyping, Branding, UI Design, UX Design, eCommerce UX
Senior Product Designer
2020 - 2021
Fourth Wall Creative
- Created the initial membership management app wireframes, designs, and prototypes that won the company contracts to manage Aston Villa FC and Derby County FC memberships. This got jobs to 10 new staff, who now administrate and market the product.
- Created a UI design system for the project and then led the UX for the build and new feature iterations.
- Led the Alloc8 ticketing system UX design, regularly testing the prototype iterations remotely with a diverse range of football fans to the stage of the initial build demo for Tranmere FC.
Technologies: Sketch, Figma, Adobe Experience Design (XD), HTML5, CSS, Prototyping, UserZoom, Remote User Testing, Lean UX, Agile UX, Rapid Prototyping, Branding, UI Design, UX Design, eCommerce UX, App UX
Senior UX/UI Designer
2018 - 2020
The Very Group
- Improved iteratively the current credit offerings for Very.co.uk and Littlewoods.com and apps.
- Balanced the UX with compliance frictions, business goals, and technical feasibility.
- Created conceptual storyboards, wireframes, designs, and functional prototypes to drive product direction.
- Validated prototype designs using an in-house lab.
- Supported the implementation with the development team.
Technologies: Microsoft Office, Confluence, Slack, Airtable, UserZoom, InVision, Sketch, Adobe Experience Design (XD), Figma, Product Design, Web App UI, Responsive Web Apps, Responsive Web Design (RWD), Prototyping, Rapid Prototyping, Consumer Products, Branding, UI Design, UX Design, eCommerce UX, App UX
UX Consultant
2017 - 2018
Barclays plc
- Managed the Finance Coach and ISA onboarding features in the Barclays mobile app.
- Ran design sprints, created various lo-fi and hi-fi screen flows, and built and tested prototypes in Proto.io.
- Supported the implementation of Android and iOS development teams.
Technologies: Microsoft Office, Confluence, Proto.io, Sketch, Web App UI, Responsive Web Apps, Prototyping, Rapid Prototyping, Consumer Products, Branding, UI Design, UX Design, App UX
UX/UI Consultant
2017 - 2017
Yodel
- Led the design helping Yodel migrate and refine their legacy operations and delivery software into intuitive, unified modern applications.
- Defined problems with key stakeholders. Ran design sprints with end users and developers. Created lo-fi and hi-fi designs and prototypes.
- Ran design sprints with end users and developers.
Technologies: Adobe CC, HTML5, AngularJS, Bootstrap, Microsoft Office, Confluence, InVision, Zeplin, Sketch, Product Design, Web App UI, Responsive Web Apps, Responsive Web Design (RWD), Prototyping, Rapid Prototyping, Branding, UI Design, UX Design, App UX
Lead UX Designer/Researcher
2015 - 2016
AIB bank
- Served as the lead UX designer for the OneView project, a staff sales assist application for smartphone, tablet, and desktop.
- Led research, wireframes, and prototypes of new features for Agent Desktop, a telephony application used in by the phone banking staff.
- Set up and led bi-monthly user testing with 4-5 bank branch staff, testing prototypes on a tablet, validating and compiling feedback, and SUS test data to inform the development.
- Set up and incorporated lean UX techniques into the teams Agile development process using JIRA.
Technologies: Microsoft Office, Confluence, Balsamiq, InVision, Adobe Illustrator, Web App UI, Responsive Web Apps, Responsive Web Design (RWD), Prototyping, Rapid Prototyping, Consumer Products, Branding, UX Design, eCommerce UX, App UX
Senior UX Designer
2014 - 2015
Fidelity Investments
- Served as the sole UX designer for the document central application, Fidelity’s own dropbox for 50,000 internal users.
- Set up an associate experience group for developing UX governance and standards for internal Applications.
- Acted as the lead designer for the data harness application UI, developed for a Chinese development team to replicate live data for testing purposes.
- Collaborated with a team of information architects, visual designers, editors, UX developers, researchers, and usability specialists to tackle complex projects of varying size.
Technologies: HTML, Microsoft Office, Adobe CC, CSS, OmniGraffle, Balsamiq, InVision, Axure RP Pro, Web App UI, Responsive Web Apps, Responsive Web Design (RWD), Prototyping, Consumer Products, Branding, UX Design, App UX
Senior UX/UI Designer
2009 - 2014
Zoocko
- Handled creative direction, competitive analysis, data analysis, wireframing, and stakeholder management.
- Oversaw UX/UI and visual output across all platforms including desktop, mobile, and tablet.
- Led brand identity, responsive web design, apps, social media marketing, and web development.
Technologies: Adobe Creative Suite, Adobe CC, CSS3, HTML5, Microsoft Office, OmniGraffle, Sketch, Prototyping, Consumer Products, UX Design
Interaction Designer
2007 - 2008
Nokia
- Designed and animated new UI elements for prototype mobiles.
- Storyboarded use cases and created wireframes/user flows, rapid prototyping.
- Led the translation of use cases and user experience targets into tangible UI prototypes.
- Assisted with walk-throughs and usability testing. Updated the UI per changing needs and requirements.
- Presented UI prototypes and research findings to key stakeholders.
Technologies: Adobe Flash Lite, Adobe Creative Suite, CSS, HTML5, Flash, Adobe After Effects, Adobe InDesign, Adobe Illustrator, Prototyping, UX Design
Education
2003 - 2005
Higher National Diploma in Graphic Design
Hugh Baird College - Liverpool, UK
Certifications
FEBRUARY 2015 - PRESENT
Mobile Apps and Responsive Web Design (RWD)
Axure Software Solutions
FEBRUARY 2015 - PRESENT
Axure RP Pro Advanced
Ax-Stream
JULY 2014 - PRESENT
Design Thinking
Udemy
JUNE 2014 - PRESENT
Human-Computer Interactions
University of San Diego (Coursera)
APRIL 2013 - PRESENT
Web Technologies
University of Liverpool
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